Adverghetti Junction

The whats, the whys and the wherefores to Adverghetti Junction is what I’m going to try and put across here. The concept of blogging is certainly not new, and it’s a lot of hard work to keep doing it. So why bother? I’ll come to that…

We are initforthe Ltd, a web production house in London that provides outsource production and consultancy to the advertising industry. It’s a strange place, advertising. It’s full of different disciplines that don’t really quite go together, and for just one person to understand it takes years of learning. We don’t claim to know anything but our little corner of it – online. So we decided that it made sense that we talk about it. Part of our company ethos is that we promote openness. That is, we’re open about everything we do – client discussions, software we use, knowledge we learn and then impart. So this blog is a platform for that discussion.

As I said, it’s known to be hard work to keep a blog running and updated with new stories and so on. And I like that. Personally, I thrive on hard work, complex projects, new discoveries and all the things that make people tingle with fear when they so much as think about them. “I” am Tom Simnett, Managing Director at initforthe, and the knowledge or discussions I open up come from 8 years in online advertising, be that working in an entirely online team or with other disciplines to get a campaign out of the door. I’ve got my opinions, and I’ll share those. I’ve got a whole host of best practice tidbits that I’ve garnered over the years.

So that’s the who and the why. The what: a collection of discussions and stories aimed at simplifying the world of tech jargon so that normal people understand how best to provide their clients with a good online strategy and service. Hows that for a solution-in-a-blog!

Keep tuned, sign up for the RSS feed, and keep track of everything we’re talking about here at initforthe. Thanks for coming by.

Tom Simnett
Managing Director