Adverghetti Junction

I want to share with you some changes that have happened here at Initforthe over the course of the past year, and how these relate to the greater world of the web. We still build websites, we still build applications, we still do all the things we did last year, but the way in which we do them is rather different.

This has been the year that the web has seen a dramatic change in the way developers treat it. Websites and web based applications are now first class citizens in the software world and are seeing all the benefits of having that status. We’ve embraced the changes wholeheartedly and are seeing a profound change in the way we build and the quality of the work we deliver to our clients.

Firstly, our insistance on TDD is paying off. The quality of our work is a magnitude better than it was this time last year, and we’re now in a position where we’re ready to share our knowledge and learnings with everyone, so we’ll be bringing in a newly polished consultancy offering in the New Year. Of course, our clients are seeing the benefits of these changes, and we’re not slowing down in the pace of our technical innovation.

We’ve fully implemented continuous integration, we’ve transitioned our hosting platform to be more easily scalable and cost effective for our clients, and we’re always looking for new ways to innovate in that regard.

In addition to the technical growth, we’re also ready to impart our knowledge and understanding of user interfaces and human interaction with web-enabled devices, and again, existing clients are already starting to see the benefit of that. We’ve spent a lot of time this year developing and designing interfaces for websites, applications across a number of platforms, to best suit their target audiences. Ensuring maximum engagement is always a tough one, but we have found that where the interface has been thought through and designed correctly, we usually get very good feedback and usage statistics back.

So, to conclude, everything comes down to the design and quality of the interface and the ability to guarantee that bugs won’t affect unexpected parts of the platform we’re building. We’ve spent a long time honing those specific skills this year, and you’ll be seeing some rather interesting developments coming out of our doors. Whether you know it was us or not is a different matter – we work on a large number of projects behind a smoke screen as we partner with agencies to provide them with technical expertise that is better outsourced. Software is software, and web apps are software, and need treating as such. If you’re a web development company still using FTP for deployment, or not testing your applications automatically, start rethinking your strategy as you’ll soon find you’re long behind the times and hot-footing it out the door.