A great new viral for a new film: “Shifty”
Just today one of my colleagues received an email from the “Community Drugs Team”. She read it, re-read it. Then said “I’ve only just moved to Shepherds Bush. This isn’t right! I’ve not been involved in any of this.” She was referring to this:
Looking at the links, the code behind them, you’d never think it was a fake. Clicking on them, however, told a different story:
Well. It was definitely an interesting way to get the point across. The mark of a good advertising campaign is one that gets people talking about it, in my mind, and this one uses some of the most basic elements of digital technology to deliver that. A great example of KISS
Everyone in the office is talking about it. Oh, and stitching their mates up… Kudos to the team that did that.
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